Every brand under YY Group needs a strong digital presence to be found, trusted, and chosen online.
That’s where MediaPlus Digital, YY Group’s digital performance marketing and web development subsidiary, comes in.
From the websites customers visit to the search strategies and digital campaigns that bring them there, MediaPlus Digital helps YY Group businesses build and grow their presence online.
MediaPlus Digital combines web development with performance marketing capabilities across Generative Engine Optimisation (GEO), Search Engine Optimisation (SEO), and Paid Advertising to help businesses improve visibility, acquire customers, and drive measurable digital growth.
A website is often the first interaction a customer has with a brand.
MediaPlus Digital designs and develops fast, mobile-friendly, user-focused websites that are built to support business goals, improve user experience, and create a strong foundation for online growth.
For businesses selling online, a well-designed eCommerce experience can make a significant difference to customer journeys and conversions.
MediaPlus Digital develops eCommerce websites that make it easier for customers to discover products, navigate stores, and complete purchases, with solutions designed to support both business growth and long-term scalability.
Being visible when customers are searching matters. MediaPlus Digital helps businesses improve their search visibility through technical SEO, on-page optimisation, content strategy, and ongoing search engine optimisation.
The focus is on reaching the right audiences and building sustainable organic visibility over time.
As search behaviour expands into AI-powered platforms and generative search experiences, businesses also need to be discoverable beyond traditional search results.
MediaPlus Digital helps businesses strengthen their digital content, structure, and authority so their brands are better positioned to be discovered and represented across emerging AI-driven search environments.
From Google Ads to paid social campaigns, MediaPlus Digital helps businesses reach their target audiences across the digital channels that matter most.
Campaigns are planned, managed, and optimised with a focus on meaningful business outcomes, from generating qualified traffic and leads to supporting conversions and growth.
Programmatic marketing helps businesses reach relevant audiences across a wide range of digital channels and websites.
MediaPlus Digital uses data-driven audience targeting and automated media buying to help brands reach the right people at the right time, while continuously optimising campaigns for performance.
Driving traffic is only part of the digital journey. Businesses also need to turn that traffic into meaningful actions.
MediaPlus Digital uses conversion rate optimisation to identify opportunities across websites and digital experiences, helping businesses improve user journeys, reduce friction, and increase conversions.
For businesses looking to build deeper digital experiences beyond the website, MediaPlus Digital also provides mobile app development services.
From planning and design to development, MediaPlus Digital helps businesses create mobile applications that are functional, user-friendly, and aligned with their business objectives.
As part of YY Group, MediaPlus Digital brings specialised digital expertise across web development, GEO, SEO, paid advertising and performance marketing to businesses within the Group.
This creates opportunities for closer collaboration across brands, allowing digital capabilities, market knowledge and resources to be shared more effectively while supporting each business in strengthening its digital presence and accelerating growth.
MediaPlus Digital remains an established external-facing performance marketing and web development business, serving businesses across Singapore and the region while also creating strategic digital capabilities and synergies within YY Group.
Digital transformation can be more accessible for eligible Singapore SMEs.
MediaPlus Digital is a pre-approved vendor for the Productivity Solutions Grant (PSG), supporting eligible businesses with qualifying digital projects. Eligible businesses may receive up to 50% support, subject to prevailing eligibility criteria and funding requirements.
Whether you need a new website, want to improve your visibility across search and AI-driven discovery, or are looking to scale your paid advertising and performance marketing efforts, MediaPlus Digital can help.
