2010 - Where It Began
YY was founded as Hong Ye Group Pte Ltd, establishing the foundation for what would become a growing workforce and business solutions organisation.
Since 2010, we’ve been building more than a business — we’ve been building the people, technology and capabilities that keep businesses moving forward.
What began as a trusted manpower provider has evolved into a connected workforce and business solutions platform, bringing together people, technology, facilities and digital capabilities to help organisations perform at their best.
Our achievements reflect years of experience, continuous innovation and, most importantly, the people behind every milestone. From growing our presence across markets to embracing technology and expanding our capabilities, every step has strengthened our ability to deliver meaningful value to our clients, partners and workforce.
Today, YYForce represents the collective strength of our people, our technology and our experience — working together to create a smarter, more agile and more connected future of work.
YY was founded as Hong Ye Group Pte Ltd, establishing the foundation for what would become a growing workforce and business solutions organisation.
Recognised as a Best Enterprise among promising enterprises.
Achieved ISO certifications in Quality, Environmental Management and Occupational Health & Safety, reinforcing our commitment to operational excellence.
Also recognised with the Entrepreneur of the Year award.
Launched Integrated Facilities Management, expanding beyond manpower solutions to deliver broader operational support for businesses.
Launched YY Circle in Singapore and introduced a new generation of technology-enabled workforce solutions.
Our digital journey continued with the introduction of:
These innovations marked an important shift towards connecting people, businesses and services through technology.
Received the SGID Techblazer Award, recognising our continued commitment to technology and digital innovation.
Reached US$20 million in annual revenue and expanded our operations into Malaysia, strengthening our regional presence.
Reached US$30 million in annual revenue, reflecting the continued growth of our business and expanding customer base.
Reached US$41.1 million in revenue and became listed on the NASDAQ stock exchange.
We were also recognised among the Best Companies to Work for in Asia, reinforcing our belief that a strong business starts with a strong workforce.
The year also saw the launch of YY Smart Tech and recognition as Best Cleaning Company by the Restroom Association Singapore.
We strengthened our capabilities through strategic acquisitions, welcoming MediaPlus, a digital marketing company, PFS, a facilities management company and UFS, a security company into the wider organisation.
These moves expanded our capabilities across digital marketing and facilities management, bringing us closer to our vision of an integrated, technology-enabled business ecosystem.
We also signed a strategic MOU with Keenon Robotics and established a formal pathway toward human-robot collaboration in hospitality.
We launched a robotics pilot in Las Vegas marking our first U.S. market robotics initiative. On top of that we secured partnership/investment with Arros AI strengthening AI recruitment, candidate discovery, screening and interviewing capabilities within YY Circle.
Not only that, we unveiled a four-module AI framework & Yolara which formalised the transition toward an AI-native workforce platform and introduced our first AI-powered hospitality product.
While also launching YY Logitech, which is our new logistics, relocation, workforce solutions and technology-enabled supply-chain subsidiary.
Every award, expansion, innovation and acquisition tells part of our story.
But our greatest achievement is the ability to bring people and capabilities together to solve real business challenges.
From workforce solutions and facilities management to technology and digital services, we continue to evolve with the needs of the businesses and communities we serve.
YYForce is built for what comes next with combining human potential, technology and operational expertise to create smarter solutions for a changing world.
We’re continuing to grow, innovate and build stronger connections between businesses and the people who power them.